SimpleX Open Custom Filters: Tailoring Insights to Your Criteria

In the dynamic landscape of Market Research, Marketing Consultancy, Change Consultancy, CX Management, and HR, extracting targeted insights is a pivotal task. SimpleX Open introduces the Custom Filters feature, designed to empower professionals with the ability to effortlessly and swiftly filter populations based on a multitude of criteria. Let's delve into the typical use and benefits of Custom Filters through a real-life example focusing on the role of Market Research Analysts.

Imagine a Market Research Analyst tasked with understanding customer sentiments towards a recently launched product. The analyst needs to filter responses based on specific criteria such as age, location, and purchasing behavior to derive more nuanced insights. This is where Custom Filters shine. By creating filters tailored to these criteria, the analyst can streamline the analysis process, saving time and gaining a more targeted understanding of customer perspectives.

• Efficiency: Custom Filters streamline the process of narrowing down responses, saving valuable time for analysts.
• Precision: By applying specific criteria, professionals can obtain more precise insights, leading to informed decision-making.
• Flexibility: The feature offers flexibility in adapting to various scenarios, making it a versatile tool for diverse analytical needs.

Step 1: Select Filters

Tips: Maximizing the Potential of Custom FiltersWithin the SimpleX Open platform, navigate to the section where your questionnaire responses are displayed.

Identify the specific filters you need, such as age, location, or any other relevant criteria.

Step 2: Create a Custom Filter

Click on the three dots icon to reveal additional options.

Fill in the "Filter Name" in the input text box with the desired name for your filter.

Click the plus icon to save the filter.

Step 3: Apply the Custom Filter

Once saved, your custom filter is readily available for application.

Click on the three dots icon again and select "Apply Filter" to activate the chosen custom filter.

Step 4: Refining Criteria

• To edit or refine the criteria of your custom filter, click on the three dots icon.
• Adjust the filter name, color, or any other attributes as needed.

1. Strategic Criteria Selection: Be intentional in selecting criteria for your custom filters. Focus on factors that align directly with your research objectives to extract the most relevant insights.
2. Consistent Naming Conventions: Establish a standardized naming convention for your filters. This ensures clarity and ease of use when managing multiple filters.
3. Color Coding for Visual Clarity: Assign distinct colors to different filters to enhance visual clarity. This makes it easy to identify and apply specific filters at a glance.
4. Regularly Review and Update Filters: As research objectives evolve, revisit and update your custom filters accordingly. This ensures that your criteria remain aligned with the evolving nature of your projects.

In conclusion, the Custom Filters feature in SimpleX Open offers a powerful solution for professionals seeking targeted insights from open-ended questionnaire responses. Market Research Analysts, Marketing Consultants, Change Consultants, CX Managers, and HR Professionals can harness the efficiency and precision of this feature to elevate their analytical processes.

Ready to tailor your insights to your criteria effortlessly? Explore the power of Custom Filters in SimpleX Open today.